Social media marketing is here to stay. As an entrepreneur or small company owner if you’re not deploying it to grow your business you’re missing out. I am sure you have seen the statistics by now. In 2015, 73 percent of U.S. Americans had a cultural network profile, representing a six percent growth compared to the previous year based on Statista. The numbers do not lie. Social media marketing is a life-style throughout the globe.
As an entrepreneur or small company owner if you’re not using social presence on-line to grow your business you’re missing out. By 2017, the global social network audience will total 2.55 billion, – based on Emarketer.
Below I’ve listed my easy 5 step process for creating a strategy for social media marketing.
1. Identify your goals.
For each company there must be a mission. Your company mission needs to have a mission statement. For each mission there must be a goal Sozzeal seguidores. What’s the positive outcome or end goal that you wish to achieve? You might want to become internet famous, you might want to have speaking gigs, you might want to advertise a guide or training program or you may just want more customers. Whatever it is you must jot down your goals and the logic behind them. Understanding where you wish to go and how you’re going to have there can help you devise the best plan and route you should take.
2. Get Brand Clarity.
Get clear on your brand before you place it out there. Answer these 3 important questions. What do you do? Who do you help? what do you wish to be noted for? When you can clearly articulate the answers to these questions, you are able to communicate this on social media or facing anyone. You must manage to clearly and succinctly say in a single sentence what you’re all about and describe your business model in a way that produces sense.
3. Master the art of Pull Marketing.
Pull marketing is about client attraction. When you create core messages with strong call to action statements, you’re setting the stage to have people in your target audience self qualify and respond with, “me too” or “I want that” or “where can I learn more?” Your goal is to have ideal prospects able to clearly see themselves in your business model. They should manage to see that your company offers exactly what they’ve been looking for.
Social platforms are a great tool for utilizing pull marketing tactics. Whether you run ads or develop a poll, survey, or contest you can get targeted leads using social media advertising and messaging. The key is crafting messages that your target market will respond to.
4. Connect and build relationships.
In order to sell anything to anyone you have to have a trusted relationship. This concept is true on-line as well. You must truly connect, converse and engage with people on social media before they begin trusting you. One of the greatest ways to engage with people is by using groups within social media platforms like Facebook, Google+ and LinkedIn. In these group you are able to converse and have electronic conversations with people and demonstrate your expertise. On social sites like Instagram and Pinterest, you have to make use of hashtags. On Twitter you employ hashtags and lists to engage with others.
Whatever platform you’re on, ensure to showcase what is unique about you. You must manage to clearly articulate your unique sales proposition. When people do not understand what differs about you, they lower your product or services to price.
Another great way to build relationships with people on social media is to follow, comment and share their content. On every social media platform, there is a chance to provide feedback by sharing, commenting or clicking a switch to like the message. When you show up on that person’s social media page, they’re sure to notice you, sooner or later.
5. Create an activity plan and content marketing calendar.
Using social media can be overwhelming. That’s precisely why you need a social media action plan and a content marketing calendar. How are you currently going to combine social media in together with your overall marketing strategy? You must understand that marketing is best suited when you yourself have a couple of strategies complimenting one another and working together.
The main reasons why you need to build an activity plan is basically because, your ideal customers are searching for you personally on-line. For example: You’re a health & wellness life coach focusing on nutrition and teaching people how to lose weight without dieting and have a much better relationship with food. Your prospect is on-line searching for key phrases like weight loss, healthy foods, life coach, diet and wellness. As an entrepreneur in that space, you must show up in the search once the prospects go buying a solution for their problems.
For each industry, you will find people searching for answers to specific problems. You must create messages for every problem that individuals in your target market has. Social media marketing offers you a distinctive opportunity to communicate frequently together with your target market on a wide variety of topics.
As you can see, using social media as a technique to grow your business requires one to go back to the basics and understand marketing 101. When you complete all the steps above, you could have a much better handle on how best to incorporate social media to grow your business.