Product Review websites abound on the internet, but they’re not even close to all being equal in regard to honesty and integrity. Many product review sites appear to be unbiased in the beginning glance, but further inspection indicates their true intent: to only promote products favorably, for them to earn money via affiliate links.
Here really are a few ways to assess if a site and its owner(s) are only inside for the money, or if they give honest truly neutral, consumer-oriented product critiques:
1. Who Runs the Site? A real review site could have an About/Bio/or Info page that details who owns the site (and oftentimes why they started it.) Way too many sites that claim to be ‘product review’ sites are very run by affiliates posing as “honest” reviewers, when in reality their sole intent is always to only recommend every product they write about.
2. Do the Reviewers or Site Owners Purchase The Products Themselves? This is a critical factor for review integrity. Just like scientific studies, there is a powerful proclivity towards favorable bias of something if the reviewer didn’t pay for it himself. The fact that a customer pays for the product(s) him or herself speaks volumes about their impartiality and ability to remain objective through the length of the review.
3. Does the Website Review an Array of Products or Only One? A site that reviews a variety of products is more likely to be neutral and a true review site when compared to a site where only a single product is reviewed How to remove dent. Why would someone go to the problem of building a site for only one product and then give it a negative review? Needless to say the review is going to be positive (although occasionally they might throw in a negative comment or two to offer the look to be impartial.)
Single-product-sites are well-liked by affiliate marketers as the search engines give strong weight to using keywords in the domain name (url title.) So if the item being reviewed is ‘Acme List Building Secrets’, then using a domain of ‘AcmeListBuildingSecretsReview’ will often give that site a greater position in the search engines.
4. Do the Reviewers Have Only Positive Items to Say in regards to the Products They Review? A really neutral product review site could have both positive and negative reviews. If most of the reviews on a site are glowing, and every product is endorsed, then there’s a great bet that the reviewer is serving their own interests instead of the of the consumer.
5. Does the Review Headline Utilize the Word ‘Scam’? This is a classic tactic utilized by many unscrupulous reviewers to utilize keywords in the title as well as to offer the look of shoring up the trust factor. A sample headline might read, “Is Acme List Building Secrets a Scam?” – because it utilizes the keyword phrase in the title, as well as that phrase will mirror what people type in the search box when they’ve questions about a product.