SMS marketing can prove very lucrative. Yet, for it to be fruitful, you need to respect four basic principles that govern the SMS industry.
1. Market Segmentation
Mobile products are near to 7.2 billion and they’re multiplying five times faster than we are. Many of them – if not all- are SMS enabled. Bearing this little little bit of information in your mind, every marketer needs to understand that unless the audience targeted is segmented, any SMS campaign is condemned to failure. It’s of paramount importance to tell apart your campaign’s texts from spam SMS. All you’ve got to complete is integrate your SMS marketing campaign with the requirements of one’s clients and carry out different strategies for each and every group.
2. Customer advocacy
The idea of concentrating on what is best for the customer isn’t new to the marketers. In terms of SMS campaigns are concerned, the client needs to understand that she or he consented to receiving SMS online and was not just picked at random. For this reason sms marketing, opting-in should be very clear and direct to the client. Usually, it involves either employing a quick or long code to opt-in or subscribing with a web form. Client consent enables you to trustworthy towards your customers and enhances their loyalty and responsiveness to your 2-way SMS campaigns.
3. Personalization & timing
Sending text messages isn’t a privilege granted indefinitely. The customer must not feel intrusion or disturbance, while finding a text message. On the contrary, the message needs to be anticipated. The best way to make sure positive reception is to maintain a not-so-overwhelming frequency and make the client feel unique when finding a message. For example: “Ben! Tomorrow is your lucky day! Make the most of the discount coupon for the favourite restaurant before it expires! “.In this way, the message is conveyed, you client feels special and you cut the danger of one’s message being called spam.
4. Be pretty!
Like any media-related campaign, your online to SMS message needs to be appealing and simple to remember. The utilization of slang or abbreviations will undermine the value of one’s brand and long or complicated messages may avert the customer even from examining the whole SMS. URLs aren’t good-looking either, so in such cases where they’re necessary, it is strongly recommended to use a URL shortened. Remember! An email that is easily retained to the memory, increases the responsiveness and positive reception of the next message.